Wednesday, 17th of October 2012
TURTLE BEACH ACQUIRES DISTRIBUTION PARTNER LYGO INTERNATIONAL LTD
Number One Game Audio Company Extends European Base Through Acquisition of UK Distribution Company
VALHALLA, N.Y., & DARLINGTON, ENGLAND – Oct. 16, 2012 – Turtle Beach, pioneer and market-leader of the gaming headset category, announces today that it has acquired its exclusive U.K. and Ireland distributor, Lygo International Ltd. With the acquisition, Lygo International Ltd will serve in strengthening and elevating Turtle Beach’s European operations with support for sales, marketing, customer service and distribution partners.
Lygo’s corporate headquarters are based in Darlington (U.K.) and house its main logistical operation, warehousing and customer support center. Lygo also operates a satellite office in Southampton (U.K.) to handle its main sales operations. Lygo distributes Turtle Beach products to top retailers and e-tailers such as Argos, Game, HMV, Tesco and Amazon among others.
Turtle Beach is a global leader in game audio and offers the world’s most advanced gaming headsets including the top selling Ear Force X12, PX21, XP500, PX5; the upcoming Ear Force SEVEN Series in collaboration with Major League Gaming; and the line of Call of Duty®: Black Ops II licensed headsets. In its most recent analysis, The NPD Group reported Turtle Beach as the number one headsets/headphones manufacturer with a 51% market share for 2012 (Jan. 2012 – Aug. 2012) ranked on dollar volume, which is 20% growth year over year. This is despite the overall video game industry being down 25% (Jan-Aug 2011 vs. Jan-Aug 2012) at retail. NPD also recorded Turtle Beach as the top third-party video games console accessory manufacturer ranked on dollar volume for the month of August 2012. According to GfK Chart-Track, Turtle Beach is the number one gaming headset manufacturer in the U.K. with 50% revenue market share*.
“The acquisition of Lygo helps extend Turtle Beach’s global reach and expands the brand while better supporting consumers, developers, publishers and our European distribution partners,” said Juergen Stark, Chief Executive Officer, Turtle Beach. “In Lygo we’ve found a tremendous partner and valuable internal strengths as we look to evolve our international presence.”
Formed in 1999 to supply high quality and sensibly priced gaming accessories to the European market, Lygo became the exclusive distributor and support center for the Turtle Beach range of gaming headsets in the UK and Ireland in January 2011, thus offering the full range of Turtle Beach products to the UK market for the very first time. In 2012 Turtle Beach was also awarded the MCV Award for Best Peripherals and Accessories Brand based on Lygo’s cooperative marketing and PR efforts in the UK.
“We’re thrilled to build upon our long standing relationship with Turtle Beach and the Turtle Beach family,” said Paul Crooks, President, Lygo International Ltd. “Turtle Beach creates remarkable product and consistently innovates in the marketplace. We are very proud of our effort to advance the brand in the UK and support our customers.”
Lygo International Ltd has been an established channel for the vast line-up of gaming headsets that Turtle Beach manufactures, and will continue to distribute current and upcoming products.
Thursday, 4th of October 2012
Eurogamer 2012
Lygo once again had a massive presence at Eurogamer Expo this year, bringing the Turtle Beach brand to the biggest consumer gaming show in the UK. Over the week, we had thousands of gamers trying our headsets, experiencing the 'Turtle Beach Cinema Experience' and probing our team to help them find their perfect headset! Our Call Of Duty Black Ops Mini Tournament was a massive success, offering the chance to skip the queue for the Black Ops II area with a VIP pass! This affiliation with Activision helped unite both Turtle Beach and Call Of Duty, cross-promoting our upcoming range of Turtle Beach Call Of Duty Black Ops II Headsets.
We had a great time at the show - and hope to see many of you there next year!
Click on the images to view the full gallery on Facebook or click here!
Anything else exciting going on that we should know about?
Get in touch Community@lygoworld.com.
Wednesday, 19th of September 2012
TURTLE BEACH ANNOUNCES DETAILS ON OFFICIALLY LICENSED Wii U™ HEADSETS
Turtle Beach Brings Premium Stereo Sound Quality and Crystal Clear Built-In Chat to Nintendo’s Newest Console
London – Sept. 19, 2012 – Turtle Beach, pioneer and market-leader of the gaming headset category, at has today announced at the Tokyo Game Show its officially licensed headsets, the Ear Force NLa and Ear Force N11, for Nintendo’s Wii U™ system. Created in collaboration with Nintendo, worldwide pioneer in the creation of interactive entertainment, and based on Turtle Beach’s legacy of audio supremacy, the NLa and N11 offer Wii U™ gamers a pair of solid entry level headsets at competitive price points.
“We are very excited to be working with Turtle Beach to launch the NLa and the NLL for the new Wii U,” said Steve Singer, Vice President of Licensing, Nintendo of America Inc. “We look forward to fans having a high quality audio experience with our newest console.”
Available in both black and white, the Ear Force NLa is the perfect headset for Nintendo gamers seeking high-fidelity audio and superior comfort at an affordable price. The NLa combines rich stereo game audio and crystal-clear communication in a sleek, lightweight and durable design. Created explicitly for use with the Wii U™ GamePad controller, the NLa features in-line volume control and noise-isolating ear cushions allowing for personalized audio while blocking out distractions. For gamers on the go, the NLa’s 4-pole connector can easily disconnect from the Wii U™ GamePad and connect to portable devices such as the Nintendo 3DS™ and Nintendo DS™ hand-held systems. Arriving as the Wii U™ launched in November 2012, the NLa RRP is £39.99.
Available early 2013 in black, the Ear Force N11 headset is the ideal headset for Nintendo gamers seeking a more audio immersive experience. Its acoustically angled 50mm speakers deliver extended bass with extraordinary dynamic range for optimum audio performance. With a fully adjustable, lightweight headband and breathable mesh ear cushions, the N11 is designed for extreme comfort during long sessions with Wii U™. It also has a 4-pole connector that easily plugs-in to portable devices such as the Nintendo 3DS and Nintendo DS.
“The Wii U launch will prove to be one of biggest gaming console events of the year and we couldn’t be more excited to support Wii U with dedicated headsets,” said Bob Picunko, Chief Marketing Officer of Turtle Beach. “The advanced capabilities of the Wii U system offer us the chance to deliver gamers the kind of quality they fully expect from both Turtle Beach and Nintendo.”
Visit Turtle Beach at the Tokyo Game Show in Tokyo from Sept. 20-23 within the Makuhari Messe, Hall 2, booth 1-N6, or go to the Turtle Beach website at http://www.turtlebeach.com for further information.
Wednesday, 2nd of May 2012
MCV Industry Excellence Awards 2012 – Lancaster London Hotel
Lygo International, the exclusive UK and Ireland distributor of the Turtle Beach range of products are proud to announce that Turtle Beach have been awarded the PR and Marketing Award for Best Peripherals and Accessories Brand.
Simon Johnson, Senior Account and Product Planning Manager for Lygo International said, "It's been an amazing year. We have worked closely with publishers and our retail partners are really strong, helping us to grow the brand and get headsets on heads. It's incredible that we have won, we can't believe it"
Stuart Dinsey of Intent Media commented "Bethesda, EA, Centresoft, 505, Ubi, Amazon, Games Centre and Turtle Beach have lead the way over the past year. Winning an MCV Award in 2012 was perhaps harder than ever before. Huge congratulations to them."
A huge thank you to all our customers, partners, supporters and friends.
If you are interested in becoming a reseller of this award winning range of products, please complete our online application form.
Monday, 9th of January 2012
CES 2012: Turtle Beach announces new products spanning wireless, mobile And Dolby Surround Sound Technologies
Industry Leader Presents Newest Video Game Headset and Accessory Lineup at CES 2012, plus a Special Surprise Announcement January 10 on Spike TV
Elmsford, NY, January 7, 2011 – Turtle Beach, the market leading pioneers of the console gaming headset category, today announced their line of new products being unveiled at the International Consumer Electronics Show this year. Cutting-edge technologies being introduced in these products range from new interference-reducing dual-band 2.4/5 GHz Wi-Fi RF wireless tech, customisable Dolby® Surround Sound speaker angles and a new line of mobile lifestyle headsets designed for gamers on the go. All newly announced Turtle Beach products will be available for demonstration along with the full product assortment, at the Las Vegas Convention Center, South Hall 1 – Booth #21327, during the International Consumer Electronics Show from January 10 to 13, 2012.
2012’s product lineup follows another banner year in 2011 for the company; based on NPD data Turtle Beach is the number one gaming headsets/headphones company and the number one overall for third party console video gaming accessories based on dollar volume. Numerous awards and accolades were collected for its many new products in 2011 and the company is poised to deliver more “firsts” in 2012.
In addition to the products listed below, Turtle Beach and Spike TV will be hosting an exclusive new product reveal only available on the Spike TV “CES ALL ACCESS LIVE” show airing on Tuesday, January 10. Tune into “CES ALL ACCESS LIVE” during the 11:00 AM hour (PDT) to see the world exclusive reveal of the latest unannounced Turtle Beach product. Visit http://dialedin.com/mtvnetworks41/CES/Sizzle for more information about “CES ALL ACCESS LIVE”, or check with your local cable provider to catch this year’s biggest announcement in the gaming headset category.
New Console and PC Lineup
Replacements for the very popular Ear Force X31 and Ear Force X41 models, these headsets include new 2.4/5GHz dual-band Wi-Fi technology that actively navigates the wireless landscape in your home or office and finds the open bandwidth to eliminate interference with 2.4GHz wireless devices and LANs. With massive 50mm drivers, the X32/X42 headsets will not only outperform their predecessors, they represent the ultimate blend of value and wireless performance for Xbox gamers.
Availability UK: TBA
The latest iteration of Turtle Beach’s award winning Dolby® Surround Sound Processor (DSS), this updated model revolutionises the surround sound experience with six variable speaker configurations, offering custom tuned angles to optimise the surround sound effect for any listener.
DSS2 is sold alone, or bundled as part of several new Turtle Beach surround sound wired headset models, also debuting at CES.
The latest addition to the Ear Force PC headset lineup, the Z11 brings an affordable, high-quality stereo experience to PC gamers, with acoustically angled 50mm drivers for rich audio and crystal clear communication.
Availability UK: TBA
Building on the success of their console and PC gaming product lines, Turtle Beach is introducing three new headsets designed specifically for gamers on the go. The M5 and M3 headsets, along with the M1 Earbuds, are engineered to deliver the same legendary audio quality found in all Turtle Beach gaming headsets, while providing compatibility with a broad range of smart phones, tablets and mobile gaming devices.
The M5 mobile gaming headset features high-fidelity 40mm audio drivers and full-sized, noise-isolating ear cups with breathable mesh cushions for enhanced comfort. The M5 delivers premium audio quality for gaming or listening to music. Features an in-line mic with call control in a sleek, compact design for hands-free calling and crystal clear communication.
Availability UK: TBA
Designed for optimum portability, the M3 features a compact, fold-flat design for easy storage, while its comfortable noise-isolating ear cups and 40mm drivers deliver extreme comfort and high-fidelity audio. The M3 also includes an in-line mic for hands-free calling and online communication.
Availability UK: TBA
These noise-isolating earbuds are specially-designed for enhanced stability and comfort with an around-the-ear fit. They feature high-performance 10mm drivers with neodymium magnets that deliver a dynamic audio range with deep bass response and superior sound quality. The M1 also includes a sleek in-line mic and durable tangle-free braided cable.
Availability UK: TBA
Thursday, 8th of December 2011
In new stores for Christmas
We are pleased to announce that a selected range of Turtle Beach Headsets will be available in PC World and Currys stores in time for Christmas. The X12 and P11 Headsets will be available from the 10th in Megastores and roll out to other stores shortly after. Additional products in the range will also be available online.
Click the "Buy Now" button for a full list of retailers.
Monday, 1st of August 2011
Lygo International confirms UK release of the new Turtle Beach X12 Gaming Headset.
The Next Evolution of the Best-selling Xbox 360 Stereo Headset Ever, Ear Force X12 Elevates Game Audio Performance and Value to New Heights
Southampton, UK, 26th July 2011 – Lygo International, the official UK distributor of the Turtle Beach range of Gaming Headsets are pleased to announce that the new Turtle Beach X12 Gaming Headset will be launched in the U.K this Autumn. The X12 features massive 50mm speakers for enhanced audio immersion along with an In-line Amplifier for precision audio control at your fingertips. With Microphone Monitoring and Variable Bass Boost included, the X12 continues the Turtle Beach tradition of delivering superior gaming audio at an affordable price.
“The Turtle Beach X11 has been the best selling product in its category for over a year ” said Craig Morrow Media Manager for Lygo International, “Now the X12 does the unthinkable of taking a proven product and making it even better. It will become the new standard for headsets in its price range”.
Designed primarily for the Xbox 360, but compatible with PC, the X12 is the next generation of the best-selling and battle-tested X1, which created the console headset category in 2007, and the X11, which has been the best-selling Xbox headset in history. The X12 features vastly improved sound quality and a rugged but lightweight, ergonomic design that provides gamers with an enhanced audio experience and comfort during long gaming sessions. Powered by USB, the X12 never needs batteries and combines crystal-clear audio with advanced features for an attractive and affordable package no gamer can pass up.
Key features and benefits of the Turtle Beach Ear Force X12 include:
- Amplified stereo audio for crisp highs and deep lows
- Premium 50mm speakers for highest fidelity sound
- Variable Bass Boost adds depth and realism to the game audio
- In-line amplifier that allows for independent control of chat, bass and game volume
- Microphone Monitoring so you never have to raise your voice to hear yourself
- Completely powered by USB so you will never need replacement batteries
- Lightweight design with breathable, fabric mesh ear cushions for enhanced comfort
- Fully-compatible with the DSS 7.1 Surround Sound Processor
The Turtle Beach Ear Force X12 Gaming Headset will soon be available at an MSRP of £59.95.
About Turtle Beach
Turtle Beach (www.turtlebeach.com) designs and markets premium audio peripherals for personal computer and video game platforms, including its acclaimed line of Ear Force gaming headphones and headsets crafted for XBOX 360 and PS3 game consoles and PC games. Turtle Beach’s Ear Force X41 wireless headset is Official XBOX Magazine’s "2009 Peripheral of the Year.” Turtle Beach, headquartered in Elmsford, New York, is a brand of Voyetra Turtle Beach, Inc., which has been at the forefront of music and audio technology for more than three decades and is recognized as a pioneer of today’s PC audio industry.
Turtle Beach and Ear Force are registered trademarks of Voyetra Turtle Beach; Inc. XBOX 360 is a registered trademark of Microsoft, Corp. PlayStation is a registered trademark and PS3 is a trademark of Sony Computer Entertainment, Inc. Mac is a registered trademark of Apple, Inc. Dolby is a registered trademark of Dolby Laboratories. All other trademarks are property of their respective holders and are hereby acknowledged.
Monday, 1st of August 2011
Turtle Beach Limited Edition Call of Duty®: Modern Warfare® 3 Co-branded Gaming Headsets
Ear Force® Gaming Headsets Engineered and Designed Specifically for The Year’s Most Anticipated Release
Southampton, UK, 19th July 2011 – Lygo International are pleased to announce that they will be the exclusive U.K Distributor for the newly announced range of Turtle Beach Limited Edition Call of Duty® Modern Warfare® 3 Co-branded Gaming Headsets.
Among many planned features, these new premium headsets will be distinguished by unique sets of audio presets designed specifically by the audio teams at developers Infinity Ward and Sledgehammer Games in order to provide the ultimate immersion into the cinematic world of Modern Warfare® 3.
“ Turtle Beach redefined gamers expectations when they released the PX5 and XP500 Headsets earlier this year” said Craig Morrow Media Manager for Lygo International, “ The release of this new line of Headsets shows their intention for future product, having the games developer themselves creating sound presets means gamers will finally get the full gaming experience as it was intended”.
The headsets will be available with compatibility across Xbox 360, PlayStation 3 and PC; with multiple feature sets, special packages with bonus content, and price points to ensure that no player is left behind.
- Ear Force DELTA (EFD) – Call of Duty: Modern Warfare 3-Optimised Programmable Wireless Dolby 7.1 Surround Sound Headset with Bluetooth Chat. The top-of-the-line EFD headset comes packaged in a specially-themed carrying case and is pre-loaded with unique custom Modern Warfare 3 presets and voice prompts. Ear Force Delta is the ultimate Xbox 360 and PS3 weapon for the most avid Modern Warfare 3 players MSRP: £249.99
- Ear Force BRAVO (EFB) – Call of Duty: Modern Warfare 3 Optimised Programmable Wireless Universal Gaming Headset. Featuring the same custom Modern Warfare 3 presets as the EFD, the EFB provides players with the same optimised experience in a universal headset that’s the perfect Call of Duty® companion on Xbox 360, PS3 and PC. MSRP £169.99.
- Ear Force CHARLIE (EFC) – Call of Duty: Modern Warfare 3 Optimised Multi-Speaker Surround Sound PC Gaming Headset. With eight amplified, acoustically-angled speakers delivering discrete surround sound, this tournament-grade, Modern Warfare 3 optimised wired headset is the perfect choice for competitive PC gamers. MSRP £129.99.
- Ear Force FOXTROT (EFF) – Call of Duty: Modern Warfare 3 Optimised Universal Gaming Headset. For Modern Warfare 3 players seeking effortless cross-platform performance, the EFF provides gamers with high-fidelity amplified audio along with several key features to set it apart. MSRP £89.99.
Set to strike worldwide on November 8th, Call of Duty: Modern Warfare 3 is the year’s most anticipated release. Published by Activision and in development by Infinity Ward and Sledgehammer games, the title is the newest installment in the record-setting, blockbuster Call of Duty series, which has broken entertainment opening launch records two-years running.
Turtle Beach’s Call of Duty: Modern Warfare 3 gaming headsets can be pre-ordered and will be available for the games launch.
Turtle Beach revolutionised game audio with the industry’s first truly customisable headset, the PX5, earlier this year and is the only brand capable of this offering. Gamers interested in learning more about Turtle Beach’s lineup of Call of Duty: Modern Warfare 3 headsets should visit www.turtlebeach.com/MW3 to sign up for updates about special content, additional product details and other special news and alerts.
Download images here: https://www.yousendit.com/download/cnJocHBDeFVTRTZ4dnc9PQ
About Turtle Beach
Turtle Beach (www.turtlebeach.com) designs and markets premium audio peripherals for personal computer and video game platforms, including its acclaimed line of Ear Force gaming headphones and headsets crafted for XBOX 360 and PS3 game consoles and PC games. Turtle Beach’s Ear Force X41 wireless headset is Official XBOX Magazine’s "2009 Peripheral of the Year.” Turtle Beach, headquartered in Elmsford, New York, is a brand of Voyetra Turtle Beach, Inc., which has been at the forefront of music and audio technology for more than three decades and is recognized as a pioneer of today’s PC audio industry.
Turtle Beach and Ear Force are registered trademarks of Voyetra Turtle Beach; Inc. XBOX 360 is a registered trademark of Microsoft, Corp. PlayStation is a registered trademark and PS3 is a trademark of Sony Computer Entertainment, Inc. Mac is a registered trademark of Apple, Inc. Dolby is a registered trademark of Dolby Laboratories. All other trademarks are property of their respective holders and are hereby acknowledged.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Activision, Call of Duty and Modern Warfare are registered trademarks of Activision Publishing, Inc. All rights reserved. All other trademarks and trade names are the properties of their respective owners.
Monday, 1st of August 2011
Hubb Accessories nominated as a finalist in the 2011 MCV Awards
25/02/2011
Lygo International are very proud that for the second year running, Hubb Accessories has been named as a finalist in the 2011 MCV Awards Best Peripherals & Accessories Brand category. 2010 saw Hubb achieve sales in excess of 500,000 units in only the second full year of trading.
“We have worked extremely hard to continue the growth of the Hubb Accessories brand over the last 12 months” said Emma Williams, Sales and Marketing Director for Lygo International. “In the latter part of 2010 we also secured the exclusive UK distribution of the Turtle Beach range of professional gaming Headsets, so it has been a very busy period for us. To see Hubb as a finalist again is a real boost for all of our team”
Monday, 1st of August 2011
Lygo International announces Distribution deal with CentreSoft.
21/02/2011
CentreSoft to distribute Hubb Accessories.
Lygo International is pleased to announce that the company has entered into a distribution agreement with CentreSoft to distribute their full catalogue of products. This includes both the Hubb Gaming Accessories brand and Turtle Beach Gaming Headsets.
We are very excited to be working with CentreSoft to further increase the reach of our products to our customers.” said Emma Williams, Sales and Marketing Director for Lygo International. “CentreSoft will give us additional opportunities to reach both traditional and some non traditional retail customers, which is key for us to increase the brand awareness and availability of our product”
“We are delighted to add Lygo International to our publisher roster.” says Lee Harston, Sales Manager at CentreSoft. He continues, “We look forward to working with their exciting product portfolio.”
About CentreSoft.
CentreSoft is the largest and most experienced specialist distributor of interactive entertainment in the UK.
Our consolidated position as the UK’s leading distributor is testament to the quality, service and commitment that we provide to our Publishing Partners and Retail customer base.
We offer a personal, proactive team based service, with a flexible ‘can-do’ attitude, whilst dealing with process driven, highly scalable operations and integrated technology systems.